Zhao
About Me.
I love reading stories and writing ever since I was little. I love immersing myself into different cultures, learning about their food, history, people's behaviors and more. I am fascinated about how people think and behave differently due to their ethnicity, background, customs, etc. and passionate about connecting people in a humanity approach in this modern digital age. Connectivity, storytelling and constant motivation for learning about new things are the core values that drive me into everything I do. After graduating with double degree in Economics and Philosophy and took two entry-level jobs in two innovate companies, I found my passion in crafting messages, stories, graphics and videos in all digital formats, delivering them in a creative way so that each brand shine through their strength and uniqueness, connecting with their intended audience on a heart, mind and soul level.

My Strategy Style & Approach
I believe that each brand has a unique story to tell and discover the unique brand image, tone and style is critical to ensure the success of marketing and branding in the competitive digital world where people are now overloaded with hundreds and thousands of advertisements in all kinds of ways. Genuine connections, authentic approaches, heartfelt messages are what's missing in today's marketing place. I believe that knowing, understanding, and empathizing with people who need the product/service is essential in successful branding. That is why in my work I am committed to crafting unique messages according to the strength and uniqueness of the brand, and elevate them in creative approaches that separate them from their competitors. It is important to "put people first" and spread messages that resonate with them and serve them. Thus I pursue clear messages and authentic connections with my intended audiences in my work.
Education Background & Experiences
2015-2017
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2011-2014
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2007-2010
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